e-Newsletters Can Drive Sales: 5 Tips for Creating Them


-Newsletters have to work hard to be noticed, but they can still produce leads.


Richard Young blog spam iconSo you already have a blog and a website.  But you’re not getting the readership or the leads that you’d hoped for.  An e-newsletter may spark some more interest.  It won’t take a tremendous amount of work since you can repurpose some of your existing content (and add some new material), and if you do it right, it may prompt potential customers into exploring your wares.  Hoiwever, you have to get noticed.  An announcement of an e-newsletter in your customers’ inbox can look like just another piece of junk mail, waiting to be deleted.  Make sure yours doesn’t.


1. Create a compelling subject line.

As you know from your vast experience in mass-deleting emails, it probably takes you about a second and a half to decide whether or not to keep a message.  Your subject line is the most critical sentence or sentence fragment in the entire newsletter.  Try your best to keep your readers’ fingers off of the Delete key.

Here’s a subject line whose attached e-newsletter will soon be in the Recycle Bin: Valued Customer! Here is the August newsletter from [company name].

Exclamation points in business correspondence should be used sparingly, if ever.  This subject line looks impersonal and terribly uninteresting.  You don’t have to be clever or funny (if you try to be, test the line on a couple of friends).  Be inviting and intriguing.  Try something like this instead: 7 Easy Ways to Save Time and Money This Back-to-School Season.

2. Write a teaser paragraph or two upfront. Don’t just launch into the first article.  You captured their interest with the subject line but you could still lose them fast.  Tell the readers what they can expect in the issue and how it will help them.  Add a graphic, boldface or italicize some key words or phrases and use aesthetically-pleasing colours.  Draw their eye to your words.

If you’re a retail outlet trying to drum up some local business during August, you could do something like this:

Few phrases bring as much joy and dread to a parent in August as Back to School Sale.  It’s the prelude to a 9-month reprieve from day care worries and teenage drama, but it also means endless shopping trips to equip the youngsters for their classroom days.

Richard Young blog 101 lessons

We can simplify this chore for you.  In our August issue, you’ll find helpful tips that have appeared in our blog like:

  • 5 Ways to Reduce Your Back-to-School Shopping Bill
  • Tips From a Tech Expert on Keeping Your Child’s Tablet or Smartphone Secure
  • 3 Inexpensive, Capable Alternatives to the iPhone
  • Dress the Kids Stylishly, for Less: Local Thrift Stores Gear Up For Back-to-School
  • 6 Tips for Finding That Safe, Affordable Used Car for Your Teen

3. Link, link, link. Send them back to your blog or your website as much as you can, since that’s where your readers will be able to make comments and interact with you.  Start a thread called What Did We Miss in Our Newsletter? and ask for feedback.

4. Set yourself goals. Do you have goals for your e-newsletters, some way you’d like the readers to respond (get them into the store, showcase your online storefront, highlight a particular product line)? Make sure to include a call to action and display it prominently:

   Find the word “vexed” in this newsletter and get a 25 percent-off coupon to [store name]. 

   Click here to get a sneak preview of our September specials. 

   How are you using your [product name]? Tell us here and win a free gift the next time you come in.

Richard Young blog go mobile

5. Get professional help if necessary. If your time is short and your budget allows, employ a professional e-newsletter service for production and distribution.  Using our integrated partner MailChimp, you’ll not only get expert help with your e-newsletter mechanics, but you’ll be able to analyze your campaigns and see who opens your emails and what links they click.

E-newsletters are a terrific way to drive traffic back to your website and blog, build customer relationships, cement loyalty, and find leads.   Nimble can be a valuable ally as you build new channels for communication and information-sharing.

Thanks to Richard @ Nimble “Original Post

Looking for a Social CRM solution for you business contact us or check out www.greenappleit.co.za/nimble

Chris Brogan: Email Marketing is Not Dead


When you’re searching for new avenues to grow your business, you want to reach potential customers in as many ways as possible. And while social media is getting much of the attention now, it’s important to remember that most people are still willing to get a daily message from a brand by email, according to popular blogger Chris Brogan.
You can view the full article here. (www.entrepreneur.com)

Drive traffic and leverage leads effortlessly

As companies race to harness the power of social media, marketers are aware that establishing a presence on social sites by creating a page and putting up content is the easy part.

It’s getting people to actually read the content however the challenge is to create brand or product engagement on your company website to convert lead to sales that transforms a mere presence into a high-impact, results-driven marketing campaign and sales opportunities.

Driving traffic is a daunting task for most companies given the intense competition in the marketplace for consumer attention and loyalty. GAIT’s interactive email campaign service makes that task a lot easier for businesses.

We can help any size business drive social media traffic and leverage leads, effortlessly.


Green Apple IT Brings Big Business Online Marketing Services to the SME


Green Apple IT Brings Big Business Online Marketing Services to the SME

“After consulting with our existing clients & thorough market evaluation Green Apple IT Marketing Services provides the market with cost effective & measurable online marketing Solutions. Working closely with our IT Services division (GAIT) we are able to provide complimentary IT & Marketing Services to our clients with an integrated service approach” says Dawie Bloomberg.

We offer high levels of online marketing services that big businesses expect and at a price to suit the pockets of smaller businesses, delivering solutions that fit the needs of these businesses and help them to grow and prosper, cost effectively.

“We believe that no business is ever too small to have a robust marketing & communications strategy, but SMEs often do not have much of a marketing budget. At Green Apple online Marketing Services we focus on delivering the right solutions to meet our customers’ needs and budgets. And the key word is ‘solutions’. We do not simply sell products, but work with SMEs to develop a tailored integrated online marketing solution that makes business sense because it will actually help them to expand their business and as a result will help them to do business better,” says Dawie Bloomberg, Managing Director of Green Apple IT.

“There is a misconception in the SME market that online marketing solutions are always expensive and require a lot of personal resource and new equipment to be effective, our challenge is to help small and medium sized businesses overcome this idea and help them to understand how a cost effective and integrated online solution can benefit their business,” says Bloomberg.

We manage all our online marketing services in-house so that you don’t have to!

We simplify integrated Marketing Services for your business that includes;

• Website development
• Social Media
• ‘e’ Marketing Campaigns
• Pre & post & campaign Analysis to include ROI, RFM, Loyalty, LTV, Profiling & Segmentation
• Accurate and valuable Customer Acquisition & Retention
• We help with developing & implementing your overall Marketing and Communication strategy
• Brand Promotion

All our work is supported by thorough reporting allowing us to understand the true value behind our client’s investments. ROI campaigning is the only way forward!

As you are aware Green Apple IT & Marketing Services is a proudly a South African company with 1st world International experience and qualifications. We understand our client’s requirements and we are proud to deliver positive and incremental change.

Should you wish to speak with us directly please contact us:

Yours in Business, the team at Green Apple IT

Online Marketing by Green Apple IT Marketing Services


At Green Apple IT Marketing Services we provide website development with integrated online website marketing services.

Our experience allows us to deliver optimal & functional effective online website solutions for both product & business  services led companies across all industry sectors.

Our online marketing services deliver optimal prospecting, conversion and bottom line, customer sales. Available for both product and services related companies.

Green Apple IT Marketing Services is a results driven marketing service provider and all our work is measurable and accurate through effective data and campaign analysis. We provide pre and post online campaign analysis that supports and delivers on your companies marketing strategy.

We deliver cost effective and measurable online Sales & Marketing solutions by using integrated Web Marketing mediums such as;

• SEO – Search Engine Key word optimisation for your companies products and services
• Social Media & Viral Marketing Communities – Bloggs, Facebook, Twitter etc
• Measurable and interactive Dynamic Content within your company website
• Shopping Cart techniques for streamlined online purchase process
• Customer Analysis – Segmentation and Profiling
• email communication – we host email databases for our customers and run and manages their online email marketing campaigns.
• Database enhancement and targeting solutions across your prospect and customer database

Have a look at our Online Marketing Packages