Looking Forward: Alyson Stone Joins Nimble as Content Marketing Strategist

Today,  I’m writing my first blog post for Nimble—the first of what I hope will  be many as I start my new position as Nimble’s content strategist and  newest member of the marketing team, bringing our customers, prospects  and enthusiasts practical, educational and entertaining information as  we explore the evolution and emergence of social businesses.


I’ve  spent the past few years with two small startups and one big company. I  think I was one of the first ten employees at Assistly (a SaaS customer  service startup that was acquired by Salesforce and renamed Desk.com)  and the second on the marketing team. I got busy right away—launching  our social media presence, editing our service-focused blog, and  branching out to develop our product marketing process. Whatever I  accomplished at Assistly—and subsequently at Salesforce—I learned much  more than I contributed, working with a great team.

Assistly  was actually the second startup where I wore many hats. The first was  1000 Markets, a clever online artisan marketplace, with a very dynamic  community of creative people selling their original work in online  shops. It was an inspiring experience to create and curate the best  advice to help them run what we dubbed their “very small businesses.”   At 1000 Markets I got the yen for connecting, celebrating community,  and helping people get the information they needed to succeed.

I  took to calling the artisans “my tribe,” and I miss them to this day.  My favorite market was called “The Village.” The Village was a “real”  virtual place where the members had a map with virtual storefronts, a  gathering place where we met daily for coffee, and a village green where  we held sales and events to engage customers. Such good times.

Over  these past five years, I’ve witnessed truly significant changes, both  in the world and in the world of business. But doesn’t it seem as if  change is coming ever more rapidly? Advice and hot news from a few  months ago is already out of date, and new technologies move into our  lives as if beaming right out of a Star Trek episode. Case in point (see  the photo above) it seems only a minute ago that I was 5 years old,  standing at the head of the line to try out the fire hose, and now I  frequently say I’m drinking from that hose!

Since  I met Nimble’s CEO, Jon Ferrara, I’ve been impressed by his contagious  passion about helping business professionals nurture deeper customer  relationships and turn them into company growth.  His latest venture,  Nimble, and the philosophy it represents—helping business teams turn  social conversations into customers via the strength of meaningful  mutually beneficial connections—is the latest venture after his previous  success with GoldMine, an early pioneering CRM platform.  As always  throughout history, people today are hungry to converse and connect, and  there are more ways than ever to do that. More channels. More noise.  More need for extraordinary tools like Nimble to help make sure those  relationships remain vibrant.

I  was honored that Jon liked what we were doing at Desk.com—providing  thought leadership about the importance of customer focus—and honored  that he wanted me to join his team. He’s asked me to bring a similar  commitment to Nimble—to bring our audience the very best information  about all the topics the term “social business” encompasses. I’m excited  to take that on, with expertise from the many professionals who  recognize and value the promise of Nimble.

I’ll  be counting on our audience for help. What blogs and websites do you  find most helpful? If you’re a thought leader or expert blogger with  knowledge you’d like to share with our readers, let me know so we can  add your voice. We’re also working to assemble a world-class editorial  advisory board (announcement coming soon!) to ensure that we are your  “go-to” resource—the blog you start your day with.

While  I am sad to say goodbye to old friends, I am so looking forward to  what’s ahead and can’t help but follow the lure of the unexpected around  the next bend. So buckle up…the future awaits, and it’s going to be  fiercely exciting.

Let’s learn together.

Thanks to Alyson @ Nimble Original Post

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What is HootSuite
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Overview Video
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