Google Hits More Like Misses?

If your website or blog is buried deep within Google search results, these simple tips will help move you up.

Search Engine Optimization (SEO) is such an intimidating phrase. Makes it sound like you need to be an IT specialist to implement it.

You don’t. Yes, if you know HTML, you have more sophisticated tools at your disposal. But if you write content in the English language for a website or blog, you can use these tips to improve your standing. Good SEO helps you move up the Google food chain and claim a higher spot in search results – making it easier for customers and prospects to find you.

Encourage inbound links. If Google sees that you have a lot of links coming in from other sites, it’s going to smile on you. There must be something of value on your web properties to make people who aren’t you link to your pages that extol the benefits of whole-house duct cleaning or olive oil facials. But beware: These links are less valuable if they all point to your home page, and Google may suspect automation at work. So use a lot of deep links (pages within your website or blog), but make them easy to find. And when you direct people back to your site, reference them.

Thanks to Todd @ Nimble (Original Post)

Stop Yelling at your Customers – The Marketer’s Monologue is Dead and Gone

 

“A brand is no longer what we tell consumers it is – it is what consumers tell each other it is.”

~ Scott D. Cook, Founder, Intuit & Board of Directors, P&G

 

For the full article, please click here.

Courtesy of socialmediatoday.com

Looking for a Social CRM solution for you business contact us or check out www.greenappleit.co.za/nimble

 

 

45% of Executives Think Social Media Has a Positive Impact on the Workplace

According to a recent survey by Deloitte, 45% of executives believe social media is benefitial for thier company, only 27% of employess agree. Find out why.

Looking for a free trial of the world class Social CRM application Nimble, then click here and follow the simple steps to signup.

Your Blog Can Sell, But You Must Sell Your Blog

 

Getting your blog noticed requires careful crafting and skillful promotion.

When you think “social media” in relation to your online sales efforts, do you only consider major networks like Twitter and Facebook?

Blogs are possibly the best tools for drawing in potential customers. You can set your own post length. You can use other social media venues to drive traffic to your blog. You can do free, unlimited promotion of your brand (quietly).You can meet a wide variety of company goals with them.

Blogs combine the interactivity of online communication with the freedom and flexibility of content publishing. Only you’re the publisher now. You’re in control, which can be both an exciting and frightening prospect.

The Most Basic Rule

What can you do to compete amidst all the noise? First, make sure that your post is written clearly and simply, and that you’ve proofread it carefully. Poor spelling, punctuation and grammar can sink your blog, fast.

Some people won’t notice, but most will. It makes you look unprofessional, inattentive and just plain sloppy. And it affects the overall impression that people have of you and your company, telling them something about your attention to detail and accuracy. Hire a freelance copy editor if you need to.

Help Prospects Find You

If someone typed your exact company name in a search engine, they’d be likely to get a hit for your blog.

But to get leads – and ultimately, sales – from your blog, you need to be proactive. You want people who don’t know you to find you, individuals and companies that might be a perfect match for your products or services. If you own a hair salon that specializes in extensions, for example, you want to appear high on the results list if someone types something like, hair extensions [your city and state] in Google.

So think carefully about the words and phrases that people might search on to find businesses like yours. Sprinkle these keywords throughout your post, especially near the beginning of your titles and in subheads and bulleted lists. Google even provides a tool to help you select effective keywords. Go to Google AdWords (you don’t have to create an ad campaign to use the tool even if you set up an AdWords account) and sign into your Google account.

On the next screen, click Tools and Analysis | Keyword Tool. Enter a Word or phrase and select a category. Google AdWords will display a table with suggestions and some information about your competition for that keyword. Advanced options provide additional help.

 

NIMBLE TIP: You might also find that some of your tags and custom fields in Nimble would make good keywords.

Tooting Your Own Horn

Writing a compelling, thought-provoking blog post that tells a story or solves a problem is only half the battle. What you do after you’ve composed your blog posts is just as important as your actual content in terms of attracting possible customers. Here are a few suggestions:

  • Go to places like LinkedIn Answers and relevant group forums, as well as Facebook Groups and Twitter chats – and, yes, other blogs in your industry — and mingle. Answer questions, and ask them. Don’t push product information; just give away information.
  • Post frequently, at least 3-4 times a week. Studies have shown that you’ll get more traffic.
  • Encourage inbound links. The more people that link to you, the more Google will like you.
  • Set up RSS feeds so that links to your blog posts are automatically pushed out to your website and other social media sites. Many blog publishing sites help you set this up, like WordPress and Blogger. If you’ve employed one that doesn’t, you can use Google’s FeedBurner.
  • Remember handwritten thank-you notes? They still have a place in business, and most people appreciate getting them. Send them out for new or especially big sales, for contributing in a positive way to your blog or any other occasion that seems appropriate.
  • Turn your blog posts into occasional e-newsletters. Include links back to your best posts (how-to’s are quite popular). Write a very intriguing subject line to increase click-throughs. Pay attention to what gets clicked on and do a follow-up. Constant Contact does a great job of automating this process.

And remember the first rule of online sales relationships: Be responsive to comments quickly and interact in a friendly, professional fashion with your visitors. They came to your blog for a reason; now keep them coming back to continue the conversation

 

Thanks to Todd @ Nimble “Original Post

Looking for a Social CRM solution for you business contact us or check out www.greenappleit.co.za/nimble

“Let’s Eat, Grandma” or “Let’s Eat Grandma:” Your Social Media Content Needs Careful Editing

 

Anyone can be a published author now – and it shows. Make your social media content more credible by using correct grammar, punctuation and spelling.

 

You see it everywhere, every day on the web: nearly unintelligible writing. It’s not just the abbreviated words that texting has ushered in; that’s understandable in the comments sections of media sites, or in Twitter and Facebook updates.

But myriad professional websites and blogs are written as if by a not-so-conscientious schoolchild. Bad grammar, punctuation and spelling have even crept into major newspapers and magazines.

Blame it on poor education, on shrinking media budgets that gut copy editing staffs or on the internet itself, which lets anyone with a keyboard spill out their thoughts for the world to see.

Don’t let it happen to you. How you say what you say is almost as important as what you say. Just because we’re inundated with mediocrity on the web doesn’t mean we should set the bar lower.

As Far As… It’s not just English majors and schoolteachers who notice errors in the printed word online. Many consumers and businesses who are sizing your company up online look askance at sloppy copy.

Just because an incorrect spelling or improper phrase gets used frequently by high-profile individuals doesn’t mean that you can fall back on the old, Well, it’s common usage…. You’ve likely heard a TV weatherman say something like, As far as the weather, it’s going to be a beauty tomorrow. What happened to, As far as the weather is concerned or goes?

So it’s not just the kids in the chat rooms. Educated professionals are encouraging bad usage by modeling it.

Free and Inexpensive Help You need every advantage you can get to compete in the online marketplace. Clean, readable writing that incorporates the proper use of grammar, spelling and punctuation enhances your image. It’s a simple thing to do. How? You don’t have to dazzle people with esoteric words. In fact, according to one of the bibles of good writing, The Elements of Style, you shouldn’t use a big, fancy word when a simpler one will do. The idea is to be easily understood by your readers. Newspaper writers are often instructed to write in a style that the average 14-year-old could understand.

Don’t trust your own writing skills?

• Look within your own staff. There are liberal arts majors lurking everywhere these days. Put out a call for an editor.

• Use Microsoft Word’s built-in tools. You probably have the spell-checker on, but let the grammar tool take a run at your writing, too. Turn on the thesaurus (or right-click on any word to activate it) and vary your vocabulary.

• Subscribe to an online proofreader/writing coach. Grammarly is one; $11.66/month if you pay annually. Here’s an excellent basic primer outlining common errors.

• Read. The best writers are often reading good books and respected publications when they’re not composing.

• Read your content aloud.

• Spring for a couple of writing books, preferably fun ones like The Elephants of Style or Eats, Shoots & Leaves.

Your tone is important, too, and that’s often difficult to get across in print. You’ve probably had someone bristle at an email you sent — when you hadn’t intended offense at all.

Speak directly to your audience. Say, for example, “If you’re running into problems with your heating system,” rather than, “Many homeowners have reported problems with their heating systems.”

The way you present yourself in words online is something like the way your salespeople present themselves in face-to-face meetings. Bad grammar, punctuation and spelling = uncombed hair, wrinkled shirt and clashing colours. So straighten your tie.

 

Thanks to Richard @ Nimble “Original Post

Looking for a Social CRM solution for you business contact us or check out www.greenappleit.co.za/nimble

Some Keys Tips to Punching Up Your Blog Content

Blog floundering? Visitors dropping in but not staying around? Here are seven ways to revitalize your company’s online presence.

Do you wonder sometimes if it’s worth your time and effort, this blog business? The short answer is Yes. In a sense, your blog trumps your other social media sites for one simple reason: You have complete control over it. No character maximums, limited audiences or forced interface changes.

But even the most seasoned bloggers need to occasionally evaluate their progress. Here are some questions to ask yourself if you think that interest in your company’s site is flagging:

Does your blog have a consistent, friendly voice?

Even if you have multiple authors, assign one person to read everything before it gets posted to ensure that the writing styles aren’t all over the map. See that it’s a.) grammatically sound and free of spelling errors, b.) written in an inviting, sociable tone, and c.) genuine. Do let personality shine through — without being cloying.

Are your blog’s goals clear in your mind?

Are they consistent with your company’s overall objectives and strategy? Consider posting your major blog goals in a paragraph on your home page. Make this text prominent and succinct, but let your visitors know what they can expect.

You wouldn’t share internal goals like brand promotion, of course. But you can tell your audience that you want to know what they think, what problems they’re encountering. Perhaps you’re going to provide effective solutions to common difficulties. Maybe you’re going to escort them behind the scenes at the company.  Share your reasons for your presence.

Do you have a detailed editorial calendar?

Nothing will kill a blog faster than a dearth of fresh posts Your blog’s actual content should  grow out of your goals. Having an editorial calendar will keep you from tossing off last-minute, substandard writing. Post at least 2-3 times per week.

Are you offering a wide variety of content?

Mix it up. If you’re selling vehicle maintenance services, you could have entries explaining what that funny noise might mean or why seasonal preventive maintenance is so critical. Another post could ask visitors to relay a particularly bad or funny experience with a car shop (offer a small prize, perhaps an inexpensive promotional item). Do a profile of an employee they might encounter in your establishment.  Start off-topic conversations. Ask readers to email questions to you, and address them in your blog. Will there be contests and prizes? Other pleasurable activities?

Keep the sales and marketing entries infrequent and low-key.

Do your posts have compelling titles? Are the first paragraphs informative enough?

Pose questions in titles and use numbers when appropriate (Repair or Replace? 5 Signs That Your Car is in Crisis). Try to keep your titles brief and your opening statements engaging. Give visitors at least one clear reason to read on.

Is your blog optimized for mobile devices?

One reason why Facebook recently lost a major advertiser – GM – is because people often access websites on their smartphones or tablets, where ads are scarce. So make sure that readers can view your content satisfactorily in their recliners or on the train or in a coffee shop.

If you do only one thing to make your blog more appealing and interactive, be sure that your audience can easily leave comments, and encourage them to do so. Some people skip entire new stories on media sites and go straight for the comments section because they want to know what other people are thinking, not just the writer of the piece. So your blog should be very feedback-friendly.

There are countless neglected and abandoned blogs on the web that could have made a go of it. Don’t let yours be one of them.

Thanks to Richard @ Nimble “Original Post

Looking for a Social CRM solution for you business contact us or check out www.greenappleit.co.za/nimble

New Poll : Do you think Social Media Will Redefine Small Businesses?

Vote on our LinkedIn Poll : Do you think Social Media Will Redefine Small Businesses?

 

Interesting article from SocialMediaToday can be found here.

 

Need help in managing your Corporate Social Media? Check out our Nimble Solution Partner Page.

 

Nimble, the real deal Social CRM

All your social media interactions in one place.

On Twitter and LinkedIn, it’s easy to miss your new messages, notifications, likes, and requests. Facebook is better about highlighting incoming communication, but it’s still another social media channel you must monitor. With Nimble’s Unified Social Notifications, you’ll see a stream of all your new notifications in one place so you can read and respond immediately to these exciting engagement opportunities. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers.

 

What’s new in Nimble 2.0

The 3 Pillars

Social Discovery

Each day, it’s hard to know where to start strengthening your relationships.  Nimble makes this easy. Every morning Nimble sends you one email full of new engagement opportunities. You’ll also find one unified stream of all your incoming messages, requests, likes and more in the Notifications section under the Social tab.

Improved Usability

At the heart of Nimble is the contact record – the embodiment of the relationship with the customer.  Nimble contacts have an all new and improved user interface which effortlessly pulls together all related messages, activities, deals, and includes the contact’s live social stream.  Nimble has also added custom fields and tabs to support the unique ways our customers relate to their contacts.  In addition, Nimble is just plain faster throughout the application with improved navigation and better data importing tools.

Privacy & Marketing Integrations

Nimble now includes the important ability to choose which messages to share with your team either by default or on a case by case basis. It also allows for powerful third party integrations with apps like Wufoo, HubSpot and MailChimp!

Social Discovery

Unified Social Notifications

All your social media interactions in one place.

On Twitter and LinkedIn, it’s easy to miss your new messages, notifications, likes, and requests. Facebook is better about highlighting incoming communication, but it’s still another social media channel you must monitor. With Nimble’s Unified Social Notifications, you’ll see a stream of all your new notifications in one place so you can read and respond immediately to these exciting engagement opportunities. Get all your communications in a single location instead of juggling three or four different social media channels and missing important messages.

The Nimble Social Daily Email

Get a daily dose of engagement opportunities.

At the start of each day, it’s hard to know where to start to strengthen your relationships. Nimble makes it easy. Every morning Nimble sends you one email full of new engagement opportunities. These opportunities to engage may come in the form of job changes within your social network, important upcoming meetings or even birthday notifications. Each notification presents a unique opportunity for you to reach out to your social network and reconnect.

Facebook Business Pages

Engage your Facebook business community from inside Nimble.

Facebook offers a place to engage your business community, but no good way to manage your relationship with each audience member – much less manage that relationship across social channels. Nimble goes beyond what Facebook – or even other community management platforms – can do. Within Nimble you can engage your Facebook audience and quickly create contact records for them. Now that your business community is tied to contact records in Nimble, you can manage your communication across all social channels and associate tasks and deals with each person. Nimble allows you to build deeper relationships and close more sales.

Google+

Incorporate your Google+ contacts in your Nimble communications.

Google+ is a fast growing social network that enables you to segment and engage the important people in your life. Nimble 2.0 now integrates with Google+, offering you the ability to import your Google+ contacts and messages. Nimble’s Social CRM is even more social with integration in Twitter, LinkedIn, Facebook and now Google+.

Usability

New User Interface

Simpler and cleaner than before.

At the heart of Nimble is the contact record – the embodiment of the relationship with the customer. Nimble contacts are all new with an improved user interface which effortlessly pulls together all related messages, activities, and deals, and includes the contact’s live social stream. Nimble has also added support for custom fields and tabs to support the unique ways our customers relate to their contacts. In addition, Nimble is just plain faster throughout the application with improved navigation and better data importing tools.

Custom Fields for Contact Records

You can now tailor Nimble to your unique business needs. Your relationships with your customers just got easier to manage. At the heart of Nimble is the contact record – the embodiment of that relationship. With Nimble 2.0, contacts are all new with an improved user interface which effortlessly pulls together all related messages, activities, and deals, and includes the contact’s live social stream. In addition, we’ve added the flexibility to collect and store the data you need for your industry. You can add custom fields and tabs to any contact or company to support the unique ways you relate to your contacts. By capturing and retaining more insight, you can hyper-target your communications to your community and create stronger relationships. You can have unique tabs for companies or individual contacts.

Privacy & Marketing Integration

Message Privacy

Choose which messages to share.

Working with a team can multiply your ability to engage with your customers and grow your business. But you may not want to share everything with your teammates. With Nimble 2.0, you decide which of your connected email and social media messages are shared with team members. You can choose to mark an entire account private (such as your personal Facebook account), set an entire account to Shared (such as your Facebook Business Page), or mark individual messages as private or shared from your Nimble inbox. Be yourself within Nimble while working closely with your team.

Powerful Third-Party Integrations

Increase your marketing results with Wufoo, MailChimp and HubSpot integrations.

Wufoo:

Wufoo is an online form builder easy enough for anyone to use – no need for a developer to write any code! You simply choose from a pre-selected group of form fields (or easily customize your own) and drag them into your form. Once your online form is created, you can link web visitors directly to the form, or embed it into your website. If your Wufoo account is integrated with Nimble, whenever a lead fills out a form Nimble will automatically create a contact record for that person!

MailChimp:

MailChimp is a powerful, intuitive and scalable email marketing platform that allows you to stay in touch with your constituents. Using MailChimp you can set up automated email marketing campaigns that engage your audience on a consistent basis with highly targeted messaging. If your MailChimp account is integrated with Nimble you are able to export your contacts into MailChimp with one click, and begin communicating with them via automated email nurture campaigns.

HubSpot:

HubSpot is inbound marketing software that allows you to learn more about your leads. You can set conversion events on your website (example: download a white paper) that equate to points. Each time a lead visits your site and completes a conversion event they earn more points. The higher their lead score, the closer they are to making a purchase. If your HubSpot account is integrated with Nimble you can automatically have new contact records created for each lead allowing you to begin nurturing them!

For more information, please get in touch with us at  info@greenappleit.co.za

Nimble addresses the social media-to-CRM disconnect

Nimble integrates social network interactions and leads from digital marketing campaigns into its CRM platform.

ZDNet Article can be found here.

Check our our Nimble Solutions page.

 

Wondering what’s new in Nimble 2.0?

 

Nimble 2.0 has arrived and we think you’re going to love it!

Over the past 365 days the Nimble team been listening to your feedback. We heard when you said you wanted to integrate your Facebook Pages with Nimble, we listened when told us you needed the ability to add custom fields to contact records, and we understood when you said you needed more privacy options. All of your great feedback is the reason why Nimble 2.0 now exists!

Nimble 2.0 focuses on three pillars: 

  •  Social Delivery – Each day, it’s hard to know where to start strengthening your relationships.  Nimble makes this easy. Every morning Nimble sends you one email full of new engagement opportunities. You’ll also find one unified stream of all your incoming messages, requests, likes and more in the Notifications section under the Social tab.

  • Improved Usability – At the heart of Nimble is the contact record – the embodiment of the relationship with the customer.  Nimble contacts have an all new and improved user interface which effortlessly pulls together all related messages, activities, deals, and includes the contact’s live social stream.  Nimble has also added custom fields and tabs to support the unique ways our customers

  •  Privacy & Marketing Integrations – Nimble now includes the important ability to choose which messages to share with your team either by default or on a case by case basis. It also allows for powerful third party integrations with apps like Wufoo, HubSpot and MailChimp!

The Nimble team invited a few beta testers to try Nimble 2.0 early and here’s what they are saying:

“What I love about this product is the user interface. It’s very easy to find relevant information when I need it. The integration with contact management, activity management, sales and marketing automation, traditional and social media communication tools, and collaboration features into one web-based solution makes it very convenient for people like me to get a pulse of what’s going on in my network.” Michael Brito, Edelman Digital

“Nimble is by far the most advanced of the cloud-based CRMs out there. I’ve tried SalesForce, Solve360, Zoho and Affinity Live. Nimble is the cleanest CRM that I’ve seen; and automatically pulls down social network profiles of all your contacts. Seamless integration with Google calendars (a first compared to all of the other CRMs listed above). It’s far more reasonably priced than SalesForce, and a far better product for Google Apps users. It’s obvious that it was started by the same minds behind Goldmine; and why Google invested in the company.” –David Schulman, CloudOPX

“Nimble is the bedrock of our engagement toolset which nurtures our client relationships so that we can successfully meet their needs with our programs and services. Thanks Nimble, for putting engagement first in your product.” – Israel Vicars , Aegis

“I use many different systems, some for team management, some for client communication, some for task and productivity. I recently started using Nimble and find that it is among the top 4 windows that need to be open on my desktop at all time. It’s a really intuitive CRM that connects my email, social media and contact and deal information in one easily accessible location. Highly recommended if you’re looking to make your business more efficient and productive.”– Steve Lack Genlack

Visit the Nimble website to view all of the exciting new ways you can use Nimble to engage your community!

Nimble Personal

Nimble Personal is for single users and free-of-charge.

 

Nimble Team

Nimble Team is for groups and is available for a small monthly fee.

If you have any questions you can leave a comment below, email us at info@greenappleit.co.za / or call us on 011 234 4711