…and how you can solve the most critical one.
The most critical element of social sales is the building and management of relationships online. But what do you say to potential customers? That weather talk gets old fast.
It’s easy enough to say that you need to engage people and companies online, get to know them and let them know you to see if you share common interests. Social selling requires making connections – lots of them. Every day. With compelling or funny or helpful or newsworthy content that you must create.
Turns out that’s the biggest problem companies face as they try to make their presence known in a positive, interactive way.
Tomorrow we look at “A Common Dilemma“