A Common Dilemma
As rapidly as things evolve in the social media world, a recent survey conducted by Curata and reported by eMarketer indicated that things haven’t changed much over the last year. Businesses say that their primary challenges in creating marketing content are:
- Creating original content (73%)
- Having the time to do it (75%)
- Finding high-quality content (56%)
- Allocating staff to do it (39%)
The companies surveyed also reported that they had difficulty measuring results and securing senior-level buy-in. Understanding how content marketing fit into their overall marketing strategy was also identified as a stumbling block.
Tomorrow we look at “Content Critical, So Plan“