A Common Dilemma

As rapidly as things evolve in the social media world, a recent survey conducted by Curata and reported by eMarketer indicated that things haven’t changed much over the last year. Businesses say that their primary challenges in creating marketing content are:

  1. Creating original content (73%)
  2. Having the time to do it (75%)
  3. Finding high-quality content (56%)
  4. Allocating staff to do it (39%)

The companies surveyed also reported that they had difficulty measuring results and securing senior-level buy-in. Understanding how content marketing fit into their overall marketing strategy was also identified as a stumbling block.

Tomorrow we look at “Content Critical, So Plan

Thanks to Todd @ NimbleOriginal Post

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