A social media strategy shouldn’t be a list of action items. It’s bigger than that.
It’s a common enough mistake: You jump into social media because you want to increase sales, but all you really have is a list of tactics.
Give away product samples on Facebook.
Develop a twice-weekly blog.
Set up a customer response Twitter feed.
Those are all fine things to do, and they may well contribute to your sales totals. But start by thinking in the long term.
What is your social media strategy? Read more here..
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