While larger customer relationship management (CRM) solutions like  Salesforce  and Oracle can help brands with complex tasks like lead  forecasting, Nimble CEO  Jon Ferrara feels that when it comes to the  basic task of managing  relationships with customers, they fail.

More from Evidence-Based Marketing: http://evidencebasedmarketing.net/is-nimble-poised-to-become-the-definitive-lightweight-crm#ixzz1oVM3QRZm

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