While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels that when it comes to the basic task of managing relationships with customers, they fail.
More from Evidence-Based Marketing: http://evidencebasedmarketing.net/is-nimble-poised-to-become-the-definitive-lightweight-crm#ixzz1oVM3QRZm
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